Hello Friends,
It's been a while a since I wrote my last book review. During this period I took my time to list out some of the amazing books of the recent time. So here I am with yet another interesting review. The book that I am going to talk about is one which gave me immense pleasure while reading as it narrates major leadership traits of one of the most successful organizations in the world & its creator. Without any further delay let me share my takeaways from this delightful read.
Success Secrets Of Amazon by Steve Anderson points out 14 business principles of Jeff Bezos that he thoroughly believes in and implemented to achieve extraordinary success for Amazon. This book is not about the journey of Amazon yet another start up emerging out of a garage to become a billion dollar organization. Rather it clearly focusses on leadership style of its founder, his belief & vision and how he converted his belief to a global success. This book does not talk about how amazon wins over competitors, increases market share or executes its plans to achieve humongous growth. This is a book which tells us how faith in some of the core principles while creating something big can go a long way.
Author Steve Anderson (https://www.linkedin.com/in/stevetn/), a professional speaker has spent a major part of his career helping the insurance industry understand emerging technologies. He has done a tremendous job in explaining core principles of Bezos that worked as a catalyst for the growth of the organization. Such an amazing idea to do a detailed research on the letters written by Bezos to all the shareholders on a regular basis and list out valuable insights from a visionary leader.
Though there have been many a principles that Bezos followed to create one of the most valuable organizations in the world, Steve has listed out 14 of them spread across various phases of a business. If you go through those principles categorized into four sections you may feel those are very common ones which any growing organization would follow. Then what's so special about them to write an entire book on the same? The success lies not in just setting up few principles but in making sure that those are implemented wholeheartedly and each of the employee in the organization strongly believes in them. Bezos ensured that all the principles are implemented in the business and followed rigorously. Over the years he has built an organization which is customer centric & most of the principles that have been deployed are keeping the customer interest in mind.
Narration of the book has been extremely simple with the focus being on understanding the thought process behind every principle. Various references have been added while explaining the principles with the primary source being letters to the shareholders. While going through the principles in detail one would understand what it takes to create such a successful organization. At the same time narration of the principles also throws light on Bezos' leadership style. The chapters talk about how various processes have been set keeping an eye on the future. What could have been even more ideal is mention of challenges while implementing strong principles & the wayout. The book also talks in detail about various policies related to employee benefits as well as customer service. The book can definitely be considered as a successful case study and guide book on how to create and scale an organization based on extremely strong business ethics. Those who are curious to know why some of the organizations achieve extraordinary success while others with equal potential fail to do so, can definitely grab a copy of this book to understand the root cause of the same. It's a book that can be ideal for any of the leaders who are either starting out on their own or working for others on how to set up a system based on logical business principles. Over the years Amazon has been a familiar companion in our daily lives. This is the chance to go deep and understand how it has become a customers' company serving millions across the globe.
Image Credit: amazon.in
Personal Recommendation (Organizational Leadership)
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