Network18: A bold tale of extraordinary achievement

Hello Friends,

Lot of times we envy people from media industry. Generally we think media professionals lead an expensive lifestyle, get surrounded by celebrities & superstars, attend meetings in five star hotels and what not. But the reality is behind all these there is enormous hard work, a burning passion & most importantly an indomitable spirit to excel inspite of numerous challenges. Today I am going to talk about one such book which narrates the exciting journey of one of the top media houses in India consisting of all the above mentioned qualities.

"Network18:The Audacious Story Of A Startup That Became A Media Empire" is not just another startup story. It's also about the extraordinary journey of a multi-faceted leader Raghav Bahl, founder of Network18 . Even though there has been mention of several successful leaders along the journey, but it was Raghav who held things together specially during crunch times. Starting as a small media company based out of a small room in Delhi's Safdarjung Enclave & to end up as one of the most famous media conglomerates with reach across television, print, films, business & general news is a journey worth reading.

Author of the book Indira Kannan, a media professional with a vast experience of more than two decades had been a part of this incredible journey. Journey from a small production house to one of the media giants was not smooth. It experienced all the struggles, setbacks, success beyond expectation.. everything that any other startup faces. But despite all the hurdles the reason behind Network 18's incredible success has majorly been a very loyal & hardworking bunch of people who gave their everything for the success of the entity and presence of some very insightful leaders across the journey. Entire story depicts the role of many charismatic leaders who had been part of this roller-coaster ride starting from Raghav Bahl, Sanjay Ray Chaudhuri, Ritu Kapur, Haresh Chawla, B Sai Kumar, Rajdeep Sardesai to name a few. All of them, in fact each & every member of the team contributed at some point of time to make it a journey worthwhile.

Another important aspect of the leadership group has been their empathy towards peers & colleagues. There have been several instances mentioned in the book which shows how everybody in the team stood for each other. Raghav has been the torch bearer of this ideology. That's probably one of the success mantra for the modern day entrepreneurs as well.

Entire story has been narrated in a simplistic manner with every small & big incident described in detail. That gives the reader a feeling of living the journey. Story of Network18 has been extremely bold too as they were never afraid of taking any risk , be it competing with big players like NDTV, Times group or launching new shows or the collaboration with top media brands like CNN, CNBC, Viacom. The book also consists of few of the images from the various phases of their journey which probably shows that they just not worked hard to achieve extraordinary milestones but also enjoyed every moment in this ride. The story ignites that passion in every entrepreneur to chase their dream & achieve. If you are a budding entrepreneur or even already started , this book is a must for all of you to realize how your passion to achieve your dream can negate all the hardships.

Image Credit: amazon.in

Personal Recommendation(Startup Stories)